Privacy Policy

Information We Collect

We collect various types of information in connection with our services:

• Personal Information: When you subscribe to Keel Intelligence, we collect your email address and any information you provide voluntarily (e.g., name, company, country).
• Professional Context (Optional): If you choose to connect your LinkedIn account, we access limited professional information (industry, job title, location) to personalize your intelligence briefings. See the LinkedIn Integration section for full details.
• Usage Data: We may collect information about how you interact with our website and services, such as your IP address, browser type, pages visited, and time spent on pages.
• Cookies: Our website uses cookies and similar tracking technologies to improve user experience, analyze traffic, and for marketing purposes. You can disable cookies in your browser settings.

How We Use Your Information

We use the information we collect for the following purposes:

• To deliver our services: We use your email address to deliver strategic intelligence newsletters, updates, and service communications.
• To improve our services: We analyze usage data to optimize our website, content, and service offerings.
• To communicate with you: We use your information to respond to inquiries, provide support, and send transactional communications.
• To comply with legal obligations: In certain cases, we may use your information to comply with applicable laws and regulations.

Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law. When you cancel your subscription or request deletion, we will remove your personal information within 30 days, except where we are required to maintain records for legal or compliance purposes.

Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. However, we may share data with trusted service partners who assist us in operating our website and delivering our services. These partners are obligated to maintain the confidentiality and security of your information and are only permitted to use it for the purposes we specify.

We may also disclose your information if required to do so by law, or if we believe in good faith that such disclosure is necessary to comply with legal obligations, protect our rights, or protect the safety of our users.

Your Rights (GDPR & Privacy Regulations)

If you are in the EU, EEA, or other jurisdictions with similar privacy regulations, you have the following rights:

• Right to Access: You have the right to request and obtain a copy of your personal information
• Right to Rectification: You have the right to correct inaccurate or incomplete information
• Right to Erasure: You have the right to request deletion of your personal information
• Right to Restrict Processing: You have the right to request restriction of how we use your information
• Right to Data Portability: You have the right to request your information in a structured, commonly used, and machine-readable format
• Right to Withdraw Consent: You have the right to withdraw your consent at any time
• Right to Object: You have the right to object to certain processing of your data

To exercise these rights, please contact us at: [email protected]

Third-Party Services

We use third-party service providers (such as email marketing platforms, analytics services, and hosting providers) that may collect and process your data in accordance with their privacy policies. These third parties are contractually bound to process your data only on our behalf and in accordance with our instructions.

Automated Processing and Profiling

Our intelligence is produced by AI systems, and we use automated processing to decide which of it to show you. We think you should know exactly what that means.

What We Infer

From the information you give us and the way you read our editions, we build a working picture of your professional context so the intelligence lands where it matters. That picture may include:

• Professional context: seniority level, organisation type and size, primary geography - inferred from what you tell us and, if you connect it, your LinkedIn profile.
• Topic affinity: which subjects you engage with, scored over time.
• Engagement patterns: opens, clicks, reading time and reading rhythm.
• Watchlists: competitors and regulatory areas you have told us to track, or that we infer from your reading.

What We Do With It

We use it to frame and select content: which insights appear in your edition, how they are framed for your role, and which sections you see. That is the whole purpose. We do not use it to set your price, decide whether you may subscribe, or make any other decision that produces legal effects or similarly significantly affects you. In the language of Article 22 GDPR, we do not carry out solely automated decision-making of that kind.

Your Control

You can object to profiling at any time, ask us what we have inferred about you, or ask us to delete it, using the contact details below. Objecting does not cancel your subscription - you will simply receive the unpersonalised edition.

AI-Generated Content

Our editions and briefings are researched and drafted by AI systems, and every published edition says so on its face. Where an edition has been reviewed by a person before publication, the notice says that instead. This is our obligation under Article 50 of the EU AI Act, and it is also simply how we would want to be told.

Some of the AI systems we use are run by us on our own hardware; others are operated by third-party providers outside the EU under data processing agreements and standard contractual clauses. If we later offer an interactive feature that answers your questions, what you send it will be processed by those systems in order to answer, and retained as described under Data Retention. We will say so here before that goes live. Full detail is on our AI Transparency page.

LinkedIn Integration (Optional)

You may choose to connect your LinkedIn account to personalize your intelligence briefings. This connection is entirely optional and can be removed at any time.

What We Access

When you connect LinkedIn, we access only the following:

• Industry: Your current industry sector
• Job Title: Your current position
• Company Name: Your current organization (used to determine organization type)
• Location: Your professional geography

What We Do NOT Access

• Your connections or network
• Your posts, comments, or activity
• Your messages or conversations
• Your email address from LinkedIn
• Any information from your connections' profiles

How We Use Your LinkedIn Data

• Industry-Relevant Intelligence: We prioritize developments most relevant to your sector
• Role-Appropriate Framing: Your seniority helps us frame insights appropriately (strategic vs. analytical)
• Geographic Relevance: Your location helps us prioritize developments affecting your region

Your Control

• Disconnect Anytime: Remove the LinkedIn connection instantly from your settings
• Delete Everything: Request complete deletion of all LinkedIn-derived data
• Keep or Clear: When you disconnect, choose whether to keep your professional context for personalization or delete it entirely

Your LinkedIn data is encrypted at rest, never sold, and never shared with third parties. It exists solely to make your intelligence briefings more relevant to your professional context.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encryption, secure servers, and access controls. However, no online system is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any account credentials.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. The latest version will always be available on this page, with the effective date clearly indicated at the top. We encourage you to review this policy regularly. Your continued use of our services after updates constitutes your acceptance of the revised policy.